--- title: Neolook closes first S2S Family deal at Máxima Medisch Centrum – deployed under COVID-19, scale-up committed from day one description: In Q3 2020, Neolook signed its first independent institutional deal with Máxima Medisch Centrum – executed under COVID-19 conditions, with scale-up committed from day one by the hospital's CMIO. image: https://www.neolooksolutions.com/hubfs/Neolook%20Logo%20Large%20FC%201160x263.png --- [Skip to content](https://www.neolooksolutions.com/blog/neolook-closes-first-s2s-family-deal-at-m%C3%A1xima-medisch-centrum-deployed-under-covid-19-scale-up-committed-from-day-one#main-content) ![Neolook_logo_RGB_FCMark-1](https://www.neolooksolutions.com/hs-fs/hubfs/Neolook_logo_RGB_FCMark-1.png?width=200&height=152&name=Neolook_logo_RGB_FCMark-1.png "Neolook_logo_RGB_FCMark-1") Neolook Uniting those who care Digital eyes and ears on the child in intensive care. Always. English - [Nederlands](https://www.neolooksolutions.com/nl/blog/neolook-closes-first-s2s-family-deal-at-m%C3%A1xima-medisch-centrum-deployed-under-covid-19-scale-up-committed-from-day-one) - [Deutsch](https://www.neolooksolutions.com/de/blog/neolook-closes-first-s2s-family-deal-at-m%C3%A1xima-medisch-centrum-deployed-under-covid-19-scale-up-committed-from-day-one) - [English](https://www.neolooksolutions.com/blog/neolook-closes-first-s2s-family-deal-at-m%C3%A1xima-medisch-centrum-deployed-under-covid-19-scale-up-committed-from-day-one) [Contact us](https://www.neolooksolutions.com/contact-us?hsLang=en) [Home](https://www.neolooksolutions.com/?hsLang=en) [Products](https://www.neolooksolutions.com/products?hsLang=en) [Plans](https://www.neolooksolutions.com/plans?hsLang=en) [Enquiry](https://www.neolooksolutions.com/enquiry?hsLang=en) [Media](https://www.neolooksolutions.com/media?hsLang=en) [Blog](https://www.neolooksolutions.com/blog) [About Us](https://www.neolooksolutions.com/about-us?hsLang=en) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 1 November 2020 # Neolook closes first S2S Family deal at Máxima Medisch Centrum – deployed under COVID-19, scale-up committed from day one [Marco D'Agata](https://www.neolooksolutions.com/blog/author/marco-dagata) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.neolooksolutions.com/blog/neolook-closes-first-s2s-family-deal-at-máxima-medisch-centrum-deployed-under-covid-19-scale-up-committed-from-day-one) [envelope icon](mailto:?body=https://www.neolooksolutions.com/blog/neolook-closes-first-s2s-family-deal-at-máxima-medisch-centrum-deployed-under-covid-19-scale-up-committed-from-day-one) In Q3 2020 – months after completing its spinout from Philips – Neolook signed its first independent institutional deal with Máxima Medisch Centrum (MMC), one of the Netherlands' leading academic NICUs. The engagement was executed under active COVID-19 pandemic conditions and structured from the outset as a scalable partnership, not a one-off pilot. The deal was anchored by a named clinical champion: Dr. Thilo Mohns, neonatoloog, afdelingshoofd, and CMIO at MMC. At a clinical presentation of S2S Family, Dr. Mohns stated unprompted: "you are doing something we have been waiting for for a very long time." MMC committed to scaling the solution contingent on successful initial deployment. Three factors make this an unusually strong proof point. First, clinical pull, not commercial push: the engagement was initiated by the CMIO and department head of neonatology based on independent clinical conviction. Second, COVID-19 deployment: hospitals in Q3 2020 had every structural incentive to defer new technology partnerships – MMC moved forward, which directly signals the urgency of the unmet need. Third, scale-up commitment from day one: MMC did not treat this as an experiment and committed from the outset to expanding the deployment if the initial phase proved successful. This proof point anchors the S2S Family lineage in the Neolook venture narrative. It is the first post-Philips, externally validated confirmation that S2S Family addresses a named, urgent clinical need – and that Neolook can win institutional deals on clinical conviction alone. Source: Fibery PP-213 · Máxima Medisch Centrum · Q3 2020 [Venture](https://www.neolooksolutions.com/blog/tag/venture) ## Related posts [![](https://www.neolooksolutions.com/hs-fs/hubfs/Neolook%20Logo%20Large%20FC%201160x263.png?height=200&name=Neolook%20Logo%20Large%20FC%201160x263.png)](https://www.neolooksolutions.com/blog/leiden-umc-deploys-s2s-family-2.0-across-17-beds-neolooks-fifth-dutch-hospital-reference?hsLang=en) [Venture](https://www.neolooksolutions.com/blog/tag/venture) ## [Leiden UMC deploys S2S Family 2.0 across 17 beds – Neolook's fifth Dutch hospital reference](https://www.neolooksolutions.com/blog/leiden-umc-deploys-s2s-family-2.0-across-17-beds-neolooks-fifth-dutch-hospital-reference?hsLang=en) [Marco D'Agata](https://www.neolooksolutions.com/blog/author/marco-dagata) 28 September 2023 In June 2023, Leiden UMC completed a full institutional deployment of Neolook's medical-grade S2S... [Read more](https://www.neolooksolutions.com/blog/leiden-umc-deploys-s2s-family-2.0-across-17-beds-neolooks-fifth-dutch-hospital-reference?hsLang=en) [![](https://www.neolooksolutions.com/hs-fs/hubfs/Neolook%20Logo%20Large%20FC%201160x263.png?height=200&name=Neolook%20Logo%20Large%20FC%201160x263.png)](https://www.neolooksolutions.com/blog/alder-hey-innovation-centre-commissions-neolook-as-paid-development-partner-and-independently-shortlists-s2s-family-as-2021-healthtech-innovation-finalist?hsLang=en) ## [Alder Hey Innovation Centre commissions Neolook as paid development partner and independently shortlists S2S Family as 2021 Healthtech innovation finalist](https://www.neolooksolutions.com/blog/alder-hey-innovation-centre-commissions-neolook-as-paid-development-partner-and-independently-shortlists-s2s-family-as-2021-healthtech-innovation-finalist?hsLang=en) [Marco D'Agata](https://www.neolooksolutions.com/blog/author/marco-dagata) 22 November 2021 In 2021, Neolook secured a paid development contract with the Alder Hey Innovation Centre – the... [Read more](https://www.neolooksolutions.com/blog/alder-hey-innovation-centre-commissions-neolook-as-paid-development-partner-and-independently-shortlists-s2s-family-as-2021-healthtech-innovation-finalist?hsLang=en) [![](https://www.neolooksolutions.com/hs-fs/hubfs/Alder%20Hey%20Health%20Tech%20Finalist%20Picture-1.jpeg?height=200&name=Alder%20Hey%20Health%20Tech%20Finalist%20Picture-1.jpeg)](https://www.neolooksolutions.com/blog/neolook-becomes-uk-finalist-recognising-alder-hey-partnership-shaped-in-the-hardest-of-times?hsLang=en) [Product News](https://www.neolooksolutions.com/blog/tag/product-news) ## [Neolook becomes UK finalist – recognising Alder Hey partnership shaped in the hardest of times](https://www.neolooksolutions.com/blog/neolook-becomes-uk-finalist-recognising-alder-hey-partnership-shaped-in-the-hardest-of-times?hsLang=en) [Marco D'Agata](https://www.neolooksolutions.com/blog/author/marco-dagata) 7 October 2021 [Read more](https://www.neolooksolutions.com/blog/neolook-becomes-uk-finalist-recognising-alder-hey-partnership-shaped-in-the-hardest-of-times?hsLang=en) #### Our Services - [Home](https://www.neolooksolutions.com) - [Products](https://www.neolooksolutions.com/products) - [Plans](https://www.neolooksolutions.com/plans) - [Media](https://www.neolooksolutions.com/media) - [Blog](https://www.neolooksolutions.com/blog) #### Get In Touch - [Contact](https://www.neolooksolutions.com/contact-us) - [Enquiries](https://www.neolooksolutions.com/enquiry) - [Investors](https://www.neolooksolutions.com/investors) #### Regulatory - [Code of Conduct](https://www.neolooksolutions.com/cookie-statement) - [Terms and Conditions](https://www.neolooksolutions.com/terms-and-conditions) - [Privacy Statement](https://www.neolooksolutions.com/privacy-statement) - [Cookie Statement](https://www.neolooksolutions.com/cookie-statement) - [Disclaimer](https://www.neolooksolutions.com/disclaimer) Neolook Solutions BV Princetonlaan 6, 3584 CB Utrecht The Netherlands Chamber of Commerce 77050797      Copyright © 2020-2026, Neolook Solutions ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Marco D'Agata", "url" : "https://www.neolooksolutions.com/blog/author/marco-dagata" }, "dateModified" : "2026-04-24T17:32:04.191Z", "datePublished" : "2020-11-01T10:00:00.000Z", "headline" : "Neolook closes first S2S Family deal at Máxima Medisch Centrum – deployed under COVID-19, scale-up committed from day one", "image" : [ "https://www.neolooksolutions.com/hubfs/Neolook%20Logo%20Large%20FC%201160x263.png" ], "mainEntityOfPage" : { "@id" : "https://www.neolooksolutions.com/blog/neolook-closes-first-s2s-family-deal-at-máxima-medisch-centrum-deployed-under-covid-19-scale-up-committed-from-day-one", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.neolooksolutions.com/hubfs/Neolook_logo_RGB_FCMark-1.png" }, "name" : "Neolook Solutions" } } ```