--- title: Day of the Entrepreneur description: Neolook shows how Utrecht has become the heart of Dutch healthcare innovation, driven by co-creation, smart intensive-care technology and parent involvement. image: https://www.neolooksolutions.com/hubfs/Marco%20Dag%20van%20de%20Ondernemer%202025.jpeg --- [Skip to content](https://www.neolooksolutions.com/blog/day-of-the-entrepeneur#main-content) ![Neolook_logo_RGB_FCMark-1](https://www.neolooksolutions.com/hs-fs/hubfs/Neolook_logo_RGB_FCMark-1.png?width=200&height=152&name=Neolook_logo_RGB_FCMark-1.png "Neolook_logo_RGB_FCMark-1") Neolook Uniting those who care Digital eyes and ears on the child in intensive care. Always. English - [Deutsch](https://www.neolooksolutions.com/de/blog/day-of-the-entrepeneur) - [Nederlands](https://www.neolooksolutions.com/nl/blog/day-of-the-entrepeneur) - [English](https://www.neolooksolutions.com/blog/day-of-the-entrepeneur) [Contact us](https://www.neolooksolutions.com/contact-us?hsLang=en) [Home](https://www.neolooksolutions.com/?hsLang=en) [Products](https://www.neolooksolutions.com/products?hsLang=en) [Plans](https://www.neolooksolutions.com/plans?hsLang=en) [Enquiry](https://www.neolooksolutions.com/enquiry?hsLang=en) [Media](https://www.neolooksolutions.com/media?hsLang=en) [Blog](https://www.neolooksolutions.com/blog) [About Us](https://www.neolooksolutions.com/about-us?hsLang=en) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 25 November 2025 # Day of the Entrepreneur [Marco D'Agata](https://www.neolooksolutions.com/blog/author/marco-dagata) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.neolooksolutions.com/blog/day-of-the-entrepeneur) [envelope icon](mailto:?body=https://www.neolooksolutions.com/blog/day-of-the-entrepeneur)   ![Marco Dag van de Ondernemer 2025](https://www.neolooksolutions.com/hs-fs/hubfs/Marco%20Dag%20van%20de%20Ondernemer%202025.jpeg?width=2573&height=1716&name=Marco%20Dag%20van%20de%20Ondernemer%202025.jpeg) *Source: linkedin publication by Utrecht Municipality on 21 november 2025, originally written by Dayli de Wind.* “Utrecht is truly the center of healthcare in the Netherlands,” says Marco D’Agata, director of Neolook Solutions. “UMC Utrecht, the Wilhelmina Children’s Hospital, the blood bank, research institutes, industry associations—everything is located within a few kilometers. The region is called ‘Utrecht, Heart of Health’ for good reason. If you want to innovate in healthcare, Utrecht is where you need to be.” Neolook develops technology that makes a daily difference in pediatric intensive care. “We install a smart camera above a child’s bed,” Marco explains. “This allows parents to watch continuously, even when they cannot be in the hospital. Nurses respond more quickly to what the child needs, and doctors can diagnose earlier using clinical algorithms and AI. It helps everyone collaborate around the patient.” He believes the role of parents is essential. “In the past, you were sometimes allowed only a brief look through a glass wall. Now parents can stay involved remotely, learn their child’s rhythm, and become part of the care team. It brings calm and confidence.” The company works closely with hospitals in Utrecht and across the Netherlands, developing almost everything through co-creation. “We walk onto the ward and ask: what’s happening? What must we solve today? What should we be able to do tomorrow? Doctors and nurses tell us what they need; we build it and share it with participating hospitals. It really is that simple.” According to Marco, it is no coincidence that Utrecht attracts companies like this. “Here at Utrecht Science Park you find so many innovative health companies. Neolook is just one of them, and we are housed in a top startup incubator: Utrecht Inc. It’s a real ecosystem. Everyone is close together, you easily meet a specialist or researcher, and collaboration arises almost automatically.” Entrepreneurship in healthcare is far from easy. “The sector innovates slowly and regulations are suffocating. But the problems are huge. The staffing shortage is far worse than people think. Technology must help keep healthcare standing. And that is exactly what we are working on together.” Still, the work is rewarding. “The best moment is when a nurse smiles and says: ‘This really helps us in practice.’ That’s when you know all the hard work is worth it.” On #EntrepreneursDay, he is proud of the appreciation shown by the city. “It is good that Utrecht shows how important entrepreneurs are to the city—especially the importance of collaboration. No one builds this alone. You need a city that grows with you.” #Utrecht #UtrechtHeartofHealth   [Achievement](https://www.neolooksolutions.com/blog/tag/achievement) ## Related posts [![](https://www.neolooksolutions.com/hs-fs/hubfs/Alder%20Hey%20Health%20Tech%20Finalist%20Picture-1.jpeg?height=200&name=Alder%20Hey%20Health%20Tech%20Finalist%20Picture-1.jpeg)](https://www.neolooksolutions.com/blog/neolook-becomes-uk-finalist-recognising-alder-hey-partnership-shaped-in-the-hardest-of-times?hsLang=en) [Product News](https://www.neolooksolutions.com/blog/tag/product-news) ## [Neolook becomes UK finalist – recognising Alder Hey partnership shaped in the hardest of times](https://www.neolooksolutions.com/blog/neolook-becomes-uk-finalist-recognising-alder-hey-partnership-shaped-in-the-hardest-of-times?hsLang=en) [Marco D'Agata](https://www.neolooksolutions.com/blog/author/marco-dagata) 7 October 2021 [Read more](https://www.neolooksolutions.com/blog/neolook-becomes-uk-finalist-recognising-alder-hey-partnership-shaped-in-the-hardest-of-times?hsLang=en) [![](https://www.neolooksolutions.com/hs-fs/hubfs/Neolook%20Logo%20Large%20FC%201160x263.png?height=200&name=Neolook%20Logo%20Large%20FC%201160x263.png)](https://www.neolooksolutions.com/blog/alder-hey-innovation-centre-commissions-neolook-as-paid-development-partner-and-independently-shortlists-s2s-family-as-2021-healthtech-innovation-finalist?hsLang=en) ## [Alder Hey Innovation Centre commissions Neolook as paid development partner and independently shortlists S2S Family as 2021 Healthtech innovation finalist](https://www.neolooksolutions.com/blog/alder-hey-innovation-centre-commissions-neolook-as-paid-development-partner-and-independently-shortlists-s2s-family-as-2021-healthtech-innovation-finalist?hsLang=en) [Marco D'Agata](https://www.neolooksolutions.com/blog/author/marco-dagata) 22 November 2021 In 2021, Neolook secured a paid development contract with the Alder Hey Innovation Centre – the... [Read more](https://www.neolooksolutions.com/blog/alder-hey-innovation-centre-commissions-neolook-as-paid-development-partner-and-independently-shortlists-s2s-family-as-2021-healthtech-innovation-finalist?hsLang=en) [![](https://www.neolooksolutions.com/hs-fs/hubfs/Imported_Blog_Media/NeoLookSolutionsNeoNateAtNight-scaled-1-2.jpg?height=200&name=NeoLookSolutionsNeoNateAtNight-scaled-1-2.jpg)](https://www.neolooksolutions.com/blog/news/hello-neonatal-care-neolook-s2s-family-2-0-ce-mdr?hsLang=en) [Product News](https://www.neolooksolutions.com/blog/tag/product-news) ## [Hello, Neolook S2S Family 2.0 (CE MDR) is here.](https://www.neolooksolutions.com/blog/news/hello-neonatal-care-neolook-s2s-family-2-0-ce-mdr?hsLang=en) [Marco D'Agata](https://www.neolooksolutions.com/blog/author/marco-dagata) 19 September 2024 In a world where the smallest lives require the greatest care, the bond between newborns, their... 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